1. Create Interactive Stories
Instagram interactive stories are a great way to increase user engagement. Interactive stories include stories with features such as location tags, hashtags, polls, Q&As, stickers, and more.
Stories are possibly one of the greatest tools available on the platform for the use of companies and marketers. It has been estimated that nearly one in three Instagram users develop an interest in a product from viewing stories. So, stories are an engaging way to build contact between consumers and your brand.
2. Add a Link to Your Bio
Adding a link to your bio is a great tool for attracting potential consumers. When new users are interested and want to know more about what your business has to offer, they can click the link to reach your website.
By taking advantage of this tool, you can create brand awareness and target a new audience. You can also capitalize on this tool by creating a LinkTree, which allows business owners to include various links to relevant landing pages– like a shop portal or an about page– in one location
3. Create Unique Hashtags
Hashtags are an essential and efficient technique when marketing through social media. It has been found that using trending Instagram hashtags is even more useful when it comes to increasing user engagement.
Trending hashtags are recurringly used by a wide variety of accounts since adding trending hashtags to your posts increases brand awareness.
It is important to keep in mind, though, that trends are always changing. So, it’s important to stay up to date. Posts with at least one hashtag see a 12.6% increase in engagement compared to posts without one.
4. Repost Followers' Content Showcasing Your Product Or Service
Inspire users to post content on their own accounts using your product or service and then feature them on your page. This will stimulate brand activity, display a strong consumer relationship, and give a sense of personality to the page.
When you repost followers’ content, it gives the impression to all audiences that a client was content with your brand's goods or services and decided to create a post about it on social media. It also shows that your business cares about your consumers’ experiences and feedback.
5. Interact With The Audience
When it comes to connecting with a social media audience, there are numerous techniques, and it is vital to take advantage of these opportunities.
Direct messaging, comment sections below posts, and stories leave freedom for discussion to develop. Even apply Instagram Live's feature, which is a fantastic technique to communicate with your audience and reveal the real people behind your company. 90% or more of viewers favor vertical videos– a fun detail to keep in mind when organizing content.
6. Partner with Influencers
Through partnerships with influencers, brands gain additional exposure– which increases sales and brand recognition. Discovering and building connections with influencers that match the aesthetic and relevancy of your brand is one of the first steps.
It’s important that your brand has diverse influencers, and these partnerships take time to build. Ultimately, when the time has come, you can search for influencers that have a more diverse follower base. And more followers means that more customers and attention will come your way as the audience develops.
7. Create Guidelines For Followers
Instagram guides allow users to publish content like an article. This feature differs from your typical profile posts because of the editorial formatting, allowing users to deliver their audience unique content.
Then, followers can use these guides to inquire more about a brand's goods or services and the background of the brand.
8. Plan Out Content
One of the most essential strategies for a successful and growing small business Instagram is consistency. And the only approach to sustain consistency is to organize your material in advance.
Brainstorm the various kinds of media you will use in your social media content strategy. And since a prominent aspect of the page will consist of the brand's product or service, it is helpful to add a lighthearted flair to the page. For instance, having designated posts and themes for holidays, important events, special giveaways, and much more. Be creative!
9. Launch Product Teasers
Product teasers are a great way to include “sneak peeks” or reveal a product. During each step of product development, you can engage your audience with product teasers. For instance, present pictures of packaging for completed products in the process of being launched.
Teasers enable brands to progressively build a storyline about the product or service they're marketing. This technique constructs a feeling of inclusion, produces curiosity, and delivers a collaborative environment for the audience.
10. Choose Platforms That Fit Your Audience
Every brand is unique, so its target audience and presentation of its social media identity is no different. This is why it is important for brands to choose social media platforms that fit their audience.
As a brand, it is important to have an active presence on TikTok, Instagram, Facebook, Twitter, LinkedIn, and Pinterest, but according to Rachel Karten– social media consultant and author of Link in Bio– TikTok and Instagram are the platforms that require the greatest amount of consideration at this time.