As we all know, unless you have been living under a rock, the world miraculously shut down in 2020 due COVID-19. Unfortunately, this virus has drastically affected countless communities. Still, as we approach 2022, the fight is not nearly over. Numerous reports have indicated a new strain making its way into the United States, coined the "Delta Variant". However, there is no need to worry. Businesses will be more prepared than ever to overcome these struggles by utilizing digital markets.
Why Should Small Businesses Go Digital?
The COVID-19 pandemic attacked small business owners, leaving many troubled and saddened by hardship. Within the first year of the pandemic, 200,000 businesses closed as they could not maintain expenses such as workers, rent, and merchandise. During the summer of 2021, you may notice that businesses remain short-staffed or even periodically close for a few days at a time. Although, technology is a helpful tool that anyone can use and should not be ignored. Going digital can reduce business expenses and save time and money for you to invest in the future.
If Not Because of Covid, Adapt For the Future
There are some who are timid to adapt to technology. Don’t get me wrong, it can be confusing and even intimidating. But, the outcome of digitalizing your company is rewarding. Escaping your comfort zone in today’s society is necessary. Presenting yourself online opens a door for more opportunities and is a new way of communication. By structuring a new business model and making a means for change, you are maintaining relevance with the times and creating an everlasting business. Digitalizing your company will also further develop numbers and statistics into big data. Big data is complex and composed of processing software that reads volumes of stats.
Now you’re left wondering, where should I get started? Here are a few steps that will guide you in the right direction when "going digital."
1. Create a social media presence
The most popular platforms would be Instagram, Facebook, Youtube, Twitter, and Tiktok
2. Acknowledge your consumers wants and needs
During a global pandemic, focusing on your products is great. But, you also need to focus on your customers. What is convenient for them? How will they receive what I am selling? What is most needed during this time?
3. Create and innovate unique experiences
Many businesses serve promotions, giveaways, coupons, and rewards! Get creative!
4. Enable remote workforce and automation
Find alternatives during shut-down where workers can deliver, call, and work at home! Investing in some digital automation is also cost effective. Many businesses have adapted to a completely digital business model. It can be done!
Brainstorming with these ideas in mind will help you create an online presence and furthermore help you transition your small business to the online marketplace. There are many cost effective ways of making your business digitalized. For example, if you’re on a budget and can’t afford a website, Facebook, allows owners to create a business account. Through this account, attach all of the items that you are offering to customers! Entrepreneurs are already creative, so don’t let a virus consume your company! We are all in this together.
Happy marketing! Still not sure where to start when transitioning your business to the online marketplace?Leave a comment below! We are happy to speak with you.