Digital marketing can be the best investment your business ever makes. Still, if you misuse your budget or focus on the wrong goals, the results of your marketing efforts can fall short. Use this blog post as a guide to the best practices for digital marketing.
1. Not Promoting Your Website
The internet is overflowing with websites, so simply creating and publishing a site will not draw in the consumers that your business needs. In order to gain viewers, you actually have to invest in the promotion of your site. Search Engine Optimization is a great way to gain recognition for your website by using keyword analytics. This will push your website to the forefront of engine searches.
2. Not Hitting Your Target Market
It is important to understand who is seeing your business website and social media accounts. If your views are increasing but represent people outside of your target market, then these views most likely will not convert to consumers. Ensure that your traffic is heavily occupied by potential customers or else your budget will be eaten up by unneeded digital advertisements.
3. Expecting Unrealistic Results
In digital marketing, long-term strategies are your friend. Going "viral" is a wish by many, but only a reality for few. So, do not overestimate your return on digital marketing if you are just beginning. Set small and achievable goals that work toward a larger milestone. You can do this by analyzing past trends in the marketplace and taking pointers from similar businesses who have already succeeded in your industry.
4. Attracting Customers Via Clickbait
Clickbait is content that has flashy or attractive wording yet offers little to no value for the customer. Clickbait may attract consumers to your page, but it will not retain them. Instead, clickbait leads your customers to lose trust and credibility in your brand. Rather than using clickbait, focus on creating valuable and informative content that will designate your business as a reliable source in the industry.
5. Only Investing in Paid Advertisements
Many digital marketers spend most of their budget on paid advertisements and promotions. These advertisements are great for building brand visibility but do little to cater to your current customers. So, if you already have a strong enough following, allocate some of your budget to other digital marketing strategies- like high-quality content creation and revamping the design of your web pages.
6. Being Impersonal During Customer Communication
Building brand loyalty is heavily dependent on the emotional feeling that customers have when interacting with your brand. Communicating in a "scripted" fashion is the easiest way to drive customers away from your business. Instead, focus on strategies to build a relationship between your customers and your brand. For example, sending out birthday e-cards and coupons will show customers that you care and appreciate their loyalty.
7. Ignoring Customer Interaction On Social Media Accounts
The purpose of social media is to connect and interact with people. If a consumer comments on a social media post or direct messages your business, they expect genuine and real-time responses. If you neglect to actively interact with your potential customer base, your engagement and customer conversion rates will suffer.
Happy Marketing! If you have any questions or would like to learn more, comment below.