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Ten Tools Every Small Business Owner Needs To Capitalize On

1. Canva


Canva is a graphic design program that is used to generate social media graphics and presentations. Canva provides pre-formatted templates for all marketing design needs– including social media banners, marketing flyers, event promos, documents, presentations, letters, reports, and much more. Canva is simple to use and produces stellar final products– no graphic design experience is necessary. Users can also use the program’s free version; however, for more templates and advanced feature access, users can pay a monthly fee to gain access to Canva Pro.


2. Google Docs


Docs is connected to other Google apps, including Gmail, Sheets, Slides, and more, which makes collaboration and task management a breeze. Users can reply to comments directly from Gmail, embed charts from Google Sheets, and easily share via Google Meet. Additionally, you can leave suggestions, edits, and replies on Google Docs– which simplifies tasks in the workplace. Google docs is also a free plan which makes it available to all users.


3. Boomtax


Bootmax is a tax filing software that allows employers to file essential documents, including their 1099, W-2, and Affordable Care Act forms. BoomTax has a simple approach allowing users to complete their IRS reporting in different formats without requiring special training or IRS testing and approval.


4. Google Analytics


Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside Google Marketing. The application demonstrates to users how and where their customers are coming from on their website. This gives businesses the opportunity to enhance their marketing strategy and generate a sense of guidance to save money on ad spend.


5. Wrike


Wrike is one of the top free small company solutions that allow users to examine performance data in an organized and cohesive way. Wrike helps tailor anything to your needs, from the dashboard to automation; adding comments, live editing, sharing information with stakeholders; and more. Wrike may also be integrated with a variety of technologies such as GitHub, Slack, Box, SalesForce, and others.


6. Connecteam


Connecteam enables users to produce and distribute organized schedules that have features such as drag-and-drop templates for organization and more. Connecteam offers additional communication, so your team has everything accessible at the click of a button–such as reports, jobs to complete, time, and more. Members may accept or decline shifts, clock in at the start of a shift, and more. Depending on the amount of members on your team, the pricing of Connecteam varies. For small businesses with up to 10 members, Connect teams is free for life!


7. Hubspot


HubSpot is a Customer Relationship Management (CRM) platform that includes essential software and resources combining marketing, sales, content management, and customer service all in one place. All aspects of the platform are individually useful, but when applied together, the platform is even more beneficial. Hub spot offers a free version, however, if users want to try out the premium version, they may complete a demo.


8. Mixmax


MixMax is a browser plugin that allows users to keep track of replies, schedule emails, and implement sequences and reminders. Unfortunately, the free version is limited to 100 tracked emails and 10 scheduled emails per month. If you're searching for a long-term email communication tool, the paid version will most likely be more suitable– which requires a $49 payment per user once a month.


9. Asana


Asana is a task management application that is simple to navigate. This small business tool allows users to create repeating tasks, assign them to team members, and keep track of the task progress from a single customizable dashboard. Asana is free for up to 15 users. Then, the premium plan is $10.99 per month, and the business plan is $24.99 per month.


10. Mailchimp


Mail Chimp is a marketing automation platform and email marketing service. Mailchimp drives more traffic and sales by setting up automation that triggers emails based on customer behavior with its Customer Journey Builder.


Email marketing allows brands to maintain contact with customers on a frequent basis. Proven buyers also value being kept up to date on new products and promotions. Email marketing has a higher chance of being viewed rather than social media updates, as users may miss notifications and scroll past. Emails may be sent to thousands of users and are free to read whenever they please.


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