No matter the type of business, a company's online presence holds a substantial influence on its success. Developing a solid online presence, particularly a website, can assist your brand’s ability to produce more revenue.
Yet, some businesses continuously neglect to recognize that most of their customers will view their website prior to completing a purchase.
The quality of your website will also impact a variety of other areas aside from landing a sale– including ease of customer experience, accessibility, and credibility.
Below, we have broken down some of the most important reasons why every small business needs to cultivate a positive online presence.
Trustworthiness
One of the main reasons you should have a website for your business is to increase your organization's credibility. Chances are there are several providers offering a similar service to yours. Having a website for your brand builds consumer trust. And without a website, potential customers may second guess the legitimacy of your business.
Don’t make buying from your business feel like a “guessing game.” Having a website is an opportunity to make a great first impression and give people comfort that you’re a real, accredited business.
Display of Brand
Displaying your brand to prospective buyers explains your brand’s functionality, what your brand represents, and what it stands for. A website plays a vital role in this step since it offers a location where viewers can go to collect valuable and reliable information.
Online, you can showcase your logo, graphics, and any other branding media. You can also publish a clear mission and values statement to resonate with potential consumers. For instance, is your product manufactured in the US? Do you donate a percentage of profits to an important cause?
These two business operation choices represent key selling points that will appeal to a variety of demographics. So, by failing to advertise them, you are sacrificing potential sales.
Gaining Traffic
Once you have an established and SEO-optimized website, your brand can be displayed in web browser search engines. For example, when users are navigating the web– searching for a product or service like yours– search engines can suggest your website. This strategy can increase the traffic and attention brought to your page, leading to increased sales.
In addition to gaining enhanced traffic for standard product or service transactions, high web volume can also translate to digital ad revenue. Equip your website with Google AdSense to monetize any content on your site. Then, as viewership increases, so will passive ad sales.
Keep Your Audience Up to Date
A website is a great way to provide updates and announcements to your customers to keep them informed of what your company is doing. Then, when something is especially relevant to them, your chances of upselling them increase. It can also keep them updated with deals and promotions going on within your business.
To do this, your website may request emails from customers to keep them updated via email campaigns. You can also launch a “blog” section to highlight industry news, product launches, service offerings, holiday promos, and more.
Digital Marketing
A website is essential for effective digital marketing since online marketing actions send users directly to your brand's website. Websites have become vital to business today, allowing brands to reach a greater and more diverse audience than typical marketing methods can provide.