Salted. On The Harbor – Scrumptious Eats In A Seaside Town
Client:
Salted. On The Harbor
Year:
2023
Northport Village was graced with the opening of Salted. On The Harbor during the COVID-19 pandemic, a breakthrough restaurant offering a delicious medley of coastal-inspired meals alongside craft cocktails, beer, and wine.
Proprietor and Sommelier Lindsay Ostrander decided to found Salted. On The Harbor after witnessing great success with her first establishment, The Wine Cellar on Main.
“We want Northport to be a stamp on the map for restaurants, too. We have so many great restaurants around us. We wanted to round out what we feel was missing in Northport Village,” she said.
Services:
Social Media Management
Salted. On The Harbor is a unique staple in the town of Northport in that it offers residents a fresh take on classic eats and seaside staples. That's why Driven Media has sought to create an engaging, modern social media presence for the restaurant– curating content that is representative of its mission and offerings.
Strategy:
Driven Media has been honored to work directly with Salted. On The Harbor staff to launch a robust social strategy that includes content creation, social audience development, and collaboration with influencers. The overall goal of this social campaign is to both increase awareness of Salted. On The Harbor as a key eatery in Northport as well as boost customer engagement and patronage by reaching out to key influencers in the Long Island community.
Design:
Results:
Since initiating work with Salted. On The Harbor, the restaurant's social media following has blossomed, engagement is up, and content curation is consistent to ensure continued growth. Our agency has also been able to lean on our network of influencers to further drive interest in the establishment.
