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Princess Bridals – Helping Brides Feel Beautiful Since 1970

Client:

Princess Bridals

Year:

2023

Services:

Princess Bridals is a distinguished bridal shop based in Long Island, renowned for its exquisite collection of bridal gowns and unparalleled service.

With a legacy of making brides' dreams come true since 1970, they continue to be the premier destination for brides seeking the perfect gown for their special day.

Social Media Management

Prior to partnering with our team, Princess Bridals was relying on in-house staff to manage its social media accounts and was seeking help offloading this responsibility to an experienced agency to improve reach and drive foot traffic to the shop.

Strategy:

Driven Media has worked closely with Princess Bridals to ensure the curation and publication of relatable, fresh, and targeted bridal content to both prospective and current brides throughout Long Island. Aside from social media management, our in-house team of photographers and videographers has also conducted on-site photoshoots to capture gorgeous content for use across advertising efforts.

In addition to launching this robust social media strategy, our team has spearheaded a PR campaign to publicize Princess Bridals' giveaway of 53 dresses– collectively worth over $100,000– to celebrate the shop's 53rd anniversary.

“Princess Bridals has always strived to be the premier destination for brides across Long Island, and this giveaway is an embodiment of our dedication to making dreams come true. We understand that these challenging times have affected many, and we want to extend our support to brides-to-be who deserve nothing less than perfection on their special day," said Charles Prokop, Owner, Princess Bridals.

Design:
Results:

Driven Media has been able to increase quality content output, grow reach, and bolster follower growth for the Princess Bridals social accounts. Additionally, our dedicated staff has nailed down a solid network of press contacts, crafted press releases and press kits, managed entry to the 53 Dress Giveaway, and successfully publicized both the giveaway and Princess Bridals as a premier bridal shop in the process.

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